Telemarketing: Use It Effectively

Telemarketing has grown to become the one of the most effective means of marketing if utilized in a proper way. The following are some of the ways in which telemarketing can be executed to get maximum benefit out of that or your organization

• Make a list of all those things you would like to achieve using telemarketing. For instance, if you wish to increase your sales, make new clients, build on your office staff, etc, you will need to delineate these requirements to decide which of these you want the telemarketing portion to handle. Everything can basically be handled by telemarketing; you will just have to decide what exactly you want it to do.
• Train your telemarketing staff well, both on voice and off voice. This is important because they must be clearly briefed about what exactly is expected of them and how they are to go about it. Your company’s motives must necessarily be reflected in how they approach the clients when they call them.
• It is also a good idea to divide the telemarketing staff according to the kind of personality and age group they belong to. College students turned telecallers are more likely to strike a chord with students and youngsters rather than professionals and lawyers, for whom the more mature and concrete telecallers will be required to convince them.
• You also need to make sure of the technology you are using and whether it is, at all, suited to your telecallers. This is because your staff needs to be adapted to this kind of technology so that they may successfully exploit them
• You also need to constantly keep motivating your staff. You must realize answering calls all day is not an easy and exciting job. But if you manage to make it so by motivating your staff, your customer care unit, for example, can function extremely well and help you retain customers.
• Try and get your staff to develop an intuition regarding the people who they are to follow up. Only the person who makes the call can judge whether the person will at all be converted to a customer. This is important because you do not want to waste time and resources pursuing someone who wouldn’t convert.
• Keep a constant check on the progress you are making using this form of marketing so that you can work on the areas that are not bringing in fruitful results.
• Finally, make sure the person being called is listed with either Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS).