Telemarketing: Generating Leads

Of late telemarketing has become a popular method by which businesses can generate leads. Such lead generation through telemarketing usually uses prerecorded messages and is of two main kinds. Inbound telemarketing and outbound telemarketing, in the first the system dials up any number and in the second it sticks to a given list.

Telemarketing is a more effective technique of generating leads, because though mails or other forms of advertising may be ignored by the recipient, a telephone call is usually answered, thus giving the telemarketer a scope to get a lead. Also this technique is adaptable to various kinds of circumstances; the telemarketer can answer the various queries of the potential customer on spot.

In the case of inbound lead generation it is the customer who evinces interest by calling up the company, and inquiring about the goods or services they have to offer. It is obviously the preferred lead generation type. The prospective customer has shown his interest first and it is the telemarketer’s duty to answer all his questions and sustain his interest in the product or the service. Sometimes people call up to ask about discounts and other offers, here too the telemarketer has to perform the role of informant.

In case of outbound telemarketing it is more difficult. Because the telemarketer who is calling up the potential customer is doing so uninvited, so it may result in a case of cold calling. The recipient of the call is not expecting the call, so they do not always welcome such calls and behave rudely. Only the best telemarketers can deal with a cold call successfully. Outbound callers are often supplied with a list of people who might be interested in the product or service and then its their job to single out customers.

Lead generation system is an alternative for telemarketing nowadays. Thee are machines which can dial random phone numbers, and then a prerecorded message is played. These machines are cheaper though sometimes people hang up before listening to the message. If lead generating machines are provided with a list of numbers of people who might potentially be interested it might prove more effective.

Lead generation telemarketing is the field for young people who can communicate well. It is a cheap, cost effective, fast method of generating leads and increasing sales. It is also easy to adjust this type of telemarketing to various situations.