Telemarketing: The Advantage

Telemarketing is gradually becoming the most popular and the most effective way to market a product these days, so much so that it is even leaving television, radio, and newspapers far behind. The following article aims at giving you a brief introduction to what are the implications of telemarketing and what its advantages and disadvantages are.

What is telemarketing?

As the name suggests, any marketing done over the telephone can be categorized under telemarketing. What one required\s for this purpose is the telephoning resource and a staff that will make and take these calls. Telemarketing can be of two types. First is the inbound telemarketing which entails being a part of the customer care where customers can call in and clear their doubts about your product, etc. the second is the outbound telemarketing which means aggressively advertising and marketing your product by calling up people and talking about it to them.

Knowing the Advantage

• The first and basic premise on which telemarketing works is the use of the telephone. This, in the sense that a ringing telephone is something that one just can’t ignore. You may miss an advertisement on television or on the radio. You may skip through an advertisement that you see in a newspaper. But if someone calls you, you listen to that person to see what he or she has to say. This can be more effective than other forms of marketing.
• Telemarketing makes the potential customer’s relationship with the company more personal and interactive. An ad on TV can easily be forgotten. Plus there is a sense that it is there fore everyone to se, whereas a call is made personally to only one person at a time by one caller.
• Telemarketing establishes a platform for dialogue right away. If the customer finds your product interesting, they may have a question they’d like to ask you. Your telecallers can immediately satisfy their queries, building trust with the potential customer.
• Such telemarketing call centers function all through the day and also in the night. You can call a customer at a time that they prefer most so that you do not catch them in the middle of something very important or infringe on their privacy. your staff must be trained to determine the best time to call a particular customer at. If the customer is free, chances are that he will pay more attention to what the caller is telling him than when he is busy.